Memphis

The location is designed mostly for beauty and fashion brands and consists of a main pavilion and three additional exposition zones. The brand’s products can be explored through photo and video posters displayed inside the main area and on decorative stands located in all pavilions. In the main space, there is a platform with a stage for helding masterclasses and lectures. The location offers excellent visibility from any point, and the pathways are easily understandable for all users. To engage visitors, a gaming mechanism can be implemented.